Who owns Women of Faith? Founded by Christian 12 Step advocate and author Steve Arterburn, Women of Faith was purchased by Thomas Nelson Publishers in 2000.
Many of the books promoted by Women of Faith are, logically enough, published by Thomas Nelson. Incredibly, one author who has a number of books for sale in the Women of Faith bookstore is apostate Brian McLaren. In describing McLaren’s The Secret Message of Jesus, we are informed:
“When Brian McLaren began offering an alternative vision of Christian faith and life in books such as A New Kind of Christian and A Generous Orthodoxy, he ignited a firestorm of praise and condemnation that continues to spread across the religious landscape. To some religious conservatives, McLaren is a dangerous rebel without a doctrinally-correct cause. Some fundamentalist websites have even claimed he’s in league with the devil and have consigned him to flames.” 
“But I will warn you whom to fear: fear the One who, after He has killed, has authority to cast into hell; yes, I tell you, fear Him!” (Luke 12:5)
As noted in the article, Women of Faith Spread The Message, this organization is already exposing thousands of women, many of them new believers, to Eugene Peterson’s deceptive paraphrase, The Message.
Brian McLaren’s books, to state it bluntly, should never be carried by any ministry or company ostensibly existing to serve Christians. Why? McLaren’s goal is to destroy understanding and acceptance of the Jesus Christ of the Bible.
In his latest book, (HarperCollins, not in the WoF store), Brian
McLaren opines, “There will be no new kind of Christian faith without a new approach to the Bible, because we’ve gotten ourselves into a mess with the Bible.” (Pg. 67-68)
In his chapter, ‘What is the Overarching Storyline of the Bible?’ McLaren notes he and others have “dared to tweak” the content of the Word of God. “We might question conventional theories of atonement or the nature and population of hell or whether concepts like original sin or total depravity might need to be modified.” (pg. 35)
McLaren does indeed “modify.” He modifies with a vengeance. Thus this emergent “Jesus” was never sent by the Father to die in our place for our sins. There is no substitutionary atonement. There is no original sin. 
The Bible tells us, I cried with my whole heart; hear me, O Lord: I will keep thy statutes. (Psalm 119: 145)
Reviewing The Secret Message of Jesus, Gary Gilley writes, “McLaren is sure the kingdom is populated by people from all religions, not just Christianity. It is open to all but those who actively oppose it (pp. 163, 167). As a matter of fact it is possible that some Muslims, Buddhist and Hindus might “begin to ‘take their places at the feast,’ discovering the secret message of Jesus in ways that many Christians have not” (p. 217). Of course, “there is always hope that we Christians will not be the last to rediscover the truth that could change everything.” (p. 217) 
When a well known organization like Women of Faith is the reason women are exposed to false teaching, whether through exposure to The Message paraphrase, or to the apostate rebellion of Brian McLaren, this should not be accepted with a yawn and a shrug.
Nor is this article an attack on Women of Faith, but a legitimate concern: Is Women of Faith on its way to purveying a generic spirituality?
My people perish from a lack of knowledge. (Hosea 4:6)
2. Lighthouse Trails book review of A New Kind of Christianity http://www.lighthousetrailsresearch.com/blog/?p=4127
3. Gary Gilley review, http://www.svchapel.org/resources/book-reviews/4-christian-living/186-the-secret-message-of-jesus-by-brian-mclaren